Substance — 
Building ambitious brands with purpose

Giving the brand design industry an inventive yet intuitive new tool to home in on their clients’ purpose, push creative boundaries and activate ambitions. Conceived, curated, named and launched, Substance goes far beyond traditional data analysis, teasing out deep understanding and uncovering hidden opportunities.

Substance
Insight questions
Substance
Insight report
Brand identity
Insight questions
Substance
Workshop resources
Insight questions

Substance has quickly become a trusted partner for agencies wanting to amplify their strategic offer, at speed, with minimum effort. Living entirely inside the browser, it can be used remotely anywhere in the world, revealing powerful insights previously only possible with intensive in-person workshops.

Insight report
Substance
Progress insight
Substance
Workshop resources
Personality insight diagram

Project partners

Brand Partner: Hamish Makgill
Developer: Hoppermagic
Writing Partner: Fullstopnewparagraph

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